Customer relationship management research (1992-2002): An academic literature review and classification
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Incorporated Definition of Customer Relationship Management towards Successful Performance | Semantic Scholar
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PDF) Customer relationship management (CRM) technology impact on business-to-business customer relationships: Development of a conceptual model.
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PDF] A unified definition of CRM towards the successful adoption and implementation | Semantic Scholar
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Table 2 from The successful implementation of customer relationship management (CRM) system projects | Semantic Scholar
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PDF) Investigating the impact of customer relationship management (CRM) technology on business-to-business customer relationships.
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Table 1 from An Organizational Perspective on Critical Success Factors for Customer Relationship Management - A Descriptive Case Study | Semantic Scholar
IBIMA Publishing The Perception of Customer Relationship Management Adoption: Case of Mobile Companies in Saudi Arabia -
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